The market for organic oranges in Germany and the United States / Authors Jeremy Alexander, University of Wisconsin-Whitewater, Connor Engel, University of Wisconsin-Whitewater, Julia Hummel, Cologne University of Applied Sciences, Fabienne Raffel, Cologne University of Applied Sciences, Hanna Stepanek, Cologne University of Applied Sciences, Tetiana Serikova,Cologne University of Applied Sciences, Jordan Williams, University of Wisconsin-Whitewater ; Contact persons Prof. Dr. Agnieszka Gehringer Cologne University of Applied Sciences, Schmalenbach School of Business and Economics