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Titel
Promoting breast cancer screening take-ups with zero cost: evidence from an experiment on formatting invitation letters in Italy / Marco Bertoni (University of Padova, HEDG and IZA), Luca Corazzini (CERME, University of Venezia "Ca' Foscari" and HEDG), Silvana Robone (University of Insubria, HEDG and Dondena Centre for Research) ; IZA Institute of Labor Economics
VerfasserBertoni, Marco ; Corazzini, Luca ; Robone, Silvana
KörperschaftForschungsinstitut zur Zukunft der Arbeit
ErschienenBonn, Germany : IZA Institute of Labor Economics, March 2019
Ausgabe
Elektronische Ressource
Umfang1 Online-Ressource (47 Seiten) : Diagramme, Karten
SerieDiscussion paper ; no. 12193
URNurn:nbn:de:hbz:5:2-184545 
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 Das Dokument ist öffentlich zugänglich im Rahmen des deutschen Urheberrechts.
Volltexte
Promoting breast cancer screening take-ups with zero cost: evidence from an experiment on formatting invitation letters in Italy [1.35 mb]
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Zusammenfassung (Englisch)

We ran a randomized field experiment to ascertain whether a costless manipulation of the informational content (restricted or enhanced information) and the framing (gain or loss framing) of the invitation letter to the breast cancer screening program in Messina, Italy, affects the take-up rate. We show that giving enhanced loss-framed information about the risks of not having a mammography increases the take-up. This manipulation is especially effective among subjects with lower baseline take-ups - those living farther away from the screening site, residing in municipalities with low education, or with no recent screening experience - contributing to reduce socio-economic inequalities in screening. When we investigate the mechanisms behind our findings, we show that subjects exposed to our proposed manipulation are also less likely to postpone the appointment, signaling enhanced awareness about the risks related with delayed participation.