Titelaufnahme

Titel
The differential effect of narratives / Adrian Hillenbrand/Eugenio Verrina
VerfasserHillenbrand, Adrian ; Verrina, Eugenio
ErschienenBonn : Max Planck Institute for Research on Collective Goods, December 2018
Ausgabe
Elektronische Ressource
Umfang1 Online-Ressource (44 Seiten) : Diagramme
SerieDiscussion papers of the Max Planck Institute for Research on Collective Goods ; 2018/16
URNurn:nbn:de:hbz:5:2-183813 
Zugriffsbeschränkung
 Das Dokument ist öffentlich zugänglich im Rahmen des deutschen Urheberrechts.
Volltexte
The differential effect of narratives [1.97 mb]
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Zusammenfassung

Narratives pervade almost any aspect of our life and play a particularly important role in moral and prosocial decision-making. We study how positive (stories in favor of a prosocial action) and negative (stories in favor of a selfish action) narratives influence prosocial behavior. Our main findings are that positive narratives increase giving substantially, especially for selfish types, compared to a baseline with no narratives. Negative narratives, on the other hand, have a differential effect. Prosocial types decrease their giving, while selfish types give more than in the baseline. We also find that positive narratives lead to a binary response (comply or not comply), while negative narratives induce a more gradual trade-off.