Titelaufnahme

Titel
Nudging generosity: choice architecture and cognitive factors in charitable giving / Jonathan F. Schulz (Harvard University), Petra Thiemann (Lund University and IZA), Christian Thöni (University of Lausanne) ; IZA Institute of Labor Economics
VerfasserSchulz, Jonathan Friedemann In der Gemeinsamen Normdatei der DNB nachschlagen ; Thiemann, Petra In der Gemeinsamen Normdatei der DNB nachschlagen ; Thöni, Christian In der Gemeinsamen Normdatei der DNB nachschlagen
KörperschaftForschungsinstitut zur Zukunft der Arbeit In der Gemeinsamen Normdatei der DNB nachschlagen
ErschienenBonn, Germany : IZA Institute of Labor Economics, October 2017
Ausgabe
Elektronische Ressource
Umfang1 Online-Ressource (16 Seiten) : Diagramme
SerieDiscussion paper ; no. 11097
URNurn:nbn:de:hbz:5:2-140818 Persistent Identifier (URN)
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Nudging generosity: choice architecture and cognitive factors in charitable giving [0.4 mb]
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Zusammenfassung

In an experimental setup we investigate the effect of two different choice architectures on donation decisions. In the treatment group, subjects can either specify a charity of their choice, or select one from a list of five well-known charities; in the control group we do not provide a list. In a sample of 869 subjects we find a large treatment effect: Offering a list of default charities doubles the fraction of donors, as well as the revenue for charities. We find that the treatment intervention particularly affects subjects who tend to make intuitive choices.