Facing yourself : a note on self-image / Armin Falk (Institute on Behavior and Inequality (briq), University of Bonn and IZA) ; IZA, Institute of Labor Economics
VerfasserFalk, Armin In der Gemeinsamen Normdatei der DNB nachschlagen
KörperschaftForschungsinstitut zur Zukunft der Arbeit In der Gemeinsamen Normdatei der DNB nachschlagen
ErschienenBonn, Germany : IZA Institute of Labor Economics, March 2017
Elektronische Ressource
Umfang1 Online-Ressource (18 Seiten) : Illustrationen, Diagramme
SerieDiscussion paper ; no. 10606
URNurn:nbn:de:hbz:5:2-116139 Persistent Identifier (URN)
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Facing yourself [0.47 mb]
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Numerous signaling models in economics assume image concerns. These take two forms, as relating either to social image or self-image. While empirical work has identified the behavioral importance of the former, little is known about the role of self-image concerns. We exogenously vary self-image concerns in manipulating self-directed attention and study the impact on moral behavior. The choice context in the experiment is whether subjects inflict a painful electric shock on another subject to receive a monetary payment. Three between-subjects conditions are studied. In the main treatment, subjects see their own face on the decision screen in a real-time video feed. In the two control conditions, subjects see either no video at all or a neutral video. We find that the exogenous increase in self-image concerns significantly reduces the fraction of subjects inflicting pain.